"Thrust into immediate notoriety in the early '80s, l.a. Eyeworks' portrait campaign continues to this day, comprising an astonishing array of more than 200 provocative personalities captured by photographer Greg Gorman and transformed by the groundbreaking eyewear designs of Barbara McReynolds and Gai Gerard. With the brilliantly enduring tagline conceived by Jeff Gorman and Gary Johns, the campaign's subjects range from mega-bright stars to satellites in more exotic orbits of the avant-garde."
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